insight is alliancedata’s data co-operative, in which member organisations from the mail order, not for profit and publishing sectors pool their customer and donor transactional information.  The objective is to provide each member with a clearer understanding of how their purchasers transact across multiple organisations, market sectors and countries.

This clearer understanding, or insight, helps members to acquire new customers and donors, reactivate lapsed ones and increase the spend on those that have transacted more heavily elsewhere.

insight membership provides access to Australia and New Zealand’s most comprehensive database of mail order, not for profit, and publishing purchasing behaviour.

The depth and breadth of our transactional data enables members to gain an unparalleled insight into consumer purchasing patterns; what they’ve bought in the past, the quantities purchased and the seasonality of those purchases.

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